BCIT School of Business presents SO MUCH DATA, TOO LITTLE ANALYSIS: Improve profitability with business analytics

Breakfast Keynote: Eric Morris, Head of Search and Mobile Advertising, Google Canada
Luncheon Keynote: Adam Binnie, GM and Global Vice President of Business Intelligence Solutions, SAP

Thu Nov 29, 2012 07:15 AM - Thu Nov 29, 2012 02:00 PM
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REGISTER NOW >> Full Forum

REGISTER NOW >> Lunch Only

Eric Morris - Breakfast Keynote

Head of Search and Mobile Advertising, Google Canada

Adam Binnie - Luncheon Keynote

GM and Global VP Business Intelligence Solutions, SAP


The Vancouver Board of Trade and BCIT School of Business present a half-day forum on business analytics on Thursday, Nov. 29.

Join us to find out how to use your organization's data in a more timely and useful fashion to improve growth and profitability. The event will feature a number of speakers with expertise in a variety of sectors, including manufacturing and supply chain management, e-commerce, and retail and consumer services and marketing.

Whether you are a small business interested in becoming analytics-driven, or a large organization looking create better value or increase your bottom line via better-informed decisions, this symposium will give you the tools, data and know-how you need to achieve your goals.

In addition to breakout session and panel discussions, the event will feature two keynote addresses.

The breakfast keynote speaker will be Eric Morris, head of search and mobile advertising for Google Canada.  The luncheon keynote speaker will be Adam Binnie, general manager and global vice president of business intelligence solutions for SAP.


 Breakfast and keynote: 7:30 – 9:15 a.m.

Eric Morris, Head of Search and Mobile Advertising at Google Canada

In today's information age it is getting easier and less expensive to collect all kinds of data. But what do you do with this data overload? How can you make sense of the onslaught of data and use the date of past, present and future to gain insight and drive strategies and tactics? How can you use this data to increase your competitive advantage and improve your profitability? How is the landscape of analytics going to change over the next twelve months and what impact will this have on businesses? What next big idea is Google working on?

Join us to hear Eric Morris, Head of Mobile Advertising at Google Canada share his experiences and insights into the exciting and powerful world of Business Analytics.  Eric’s keynote address will focus on the evolution of business analytics, the role of technology and the impact of business intelligence on all areas of business, including:  marketing, operations management, finance and human resources. 

Eric Morris is the Head of Search Advertising at Google, where since 2002, he has worked alongside Canada’s top marketers and advertising agencies. In his current role, Eric is responsible for the strategy and growth of Google’s desktop and mobile search business in Canada.  Eric has held a number of leadership roles at Google Canada. Most recently, he led Google’s mobile search and display advertising business. Previously, Eric managed Google’s automotive advertising practice in Canada, leading a sales and operations team focused on online advertising, analytics and research as they relate to the auto industry. Eric sits on the Interactive Advertising Bureau of Canada’s board of directors.  Born in Montreal and raised in Toronto, Eric is a graduate of Queen's University in Kingston, Ontario.

Concurrent Breakout Sessions – 9:30 a.m.- 10:15 a.m.

Industry experts together with their clients and end users of data, share their business analytics success stories, and provide insights into why and how their projects achieved bottom line results.BCIT faculty will moderate a panel of experts in order to present a 360 degree view of the marriage of technology and strategy, and cover topics such as Manufacturing and Supply Chain Management, Marketing, Retail and Consumer Services and E-Commerce.

E-Commerce Panel

Loaded data, loaded metrics. Ecommerce is a dynamic, and data rich environment with unique analytical opportunities. Learn how leading practitioners of ecommerce take advantage of real-time data to maximize conversion rates, retention and profitability. Whether you're selling bricks or bras your customers are speaking to you loudly with their clicks. Are you listening?

Moderated by: Dan Brodie, VP Information Technology at BuildDirect


  • Andrew Covato, Analytical Lead at Google Canada
  • Alex Soria, Director of Statistical Analytics at Coastal Contacts
  • Chris Goward, CEO at WiderFunnel
  • Dave Jenkins, VP Data Intelligence at Traction on Demand

Manufacturing and Supply Chain Management Panel
Beyond JIT and Lean: Find efficiencies in your data to better manage resources and Business Processes; Increase profits and remain competitive from a local to global market. Discover bleeding edge techniques to analyze and visualize data, realizing better and faster operational decision making.


  • Anne-Marie Butler, BC Egg Marketing Board
  • Mike Elliott, Operations Manager at Lush Fresh Handmade Cosmetics
  • Sarah Williams, Director of E-Commerce Technology at Mustang Survival
  • Farhana Alarakhiya, Director of Industry Solutions and Marketing at IBM Software

Networking Break: 10:15 - 10:30 a.m.

Concurrent breakout sessions: 10:30 - 11:15 a.m.

Marketing Panel

Discover the customer behind the data. Learn how leading organizations are using marketing analytics to gain customer insights to enable them to be more relevant. Every business is sitting on a wealth of information. With the right tools and knowledge, you’ll be able to squeeze meaning out of every day consumer data. In this session you will hear real world experiences from leading practitioners in growing customer value, gaining a competitive advantage and increasing profitability.


  • Stephen Pearce, Tourism Vancouver
  • Kelsey Breaky, President at Grow Communications
  • Jacob Zachariah, Account Executive at Google Canada
  • Troy Anderson, VP Global Inside Sales at QlikView

Retail & Consumer Services Panel
Business analytics has become a vital tool in helping retailers identify opportunities in the market for new product development and to help determine the best location for new stores. For service providers, delivering the best experience for their customers is the number one priority. Business analytics has proven to be an important planning tool to make that a reality. Learn how business analytics allows businesses to identify areas of opportunity to help achieve their values of integrity, service excellence, team engagement and the drive to succeed.


  • Robert McPherson, Operations Analyst at the Great Canadian Gaming Corporation
  • Matthew St. John, Manager E-Commerce Analytics at Lululemon Athletica 
  • David Baldarelli, VP Enterprise Analytics at Coast Capital Savings

 Lunch & Keynote: 12:15 - 2 p.m.

Adam Binnie, GM & Global VP Business Intelligence Solutions at SAP

Adam works across SAP to design an overall portfolio of analytical solutions that will delight and enhance SAP's customers. He brings 20 years of technology management experience in the field of analytics to SAP and has been responsible for innovations such as SAP StreamWork, SAP BusinessObjects Explorer, and Crystal Reports for Java. Previously, Adam led the emerging strategies function at Business Objects SA, alliances solution management at Business Objects, developer solution management at Crystal Decisions, Inc., and has held roles in sales, sales consulting, and solution consulting.

Partner Sponsor:

Business in Vancouver


Supporting Sponsors:

BCIT School of Business - Corporate Training




REGISTER NOW >> Full Forum


REGISTER NOW >> Lunch Only

We are pleased to announce that the lunch-only event has been chosen as a Table Circle Event by the Women’s Leadership Circle.  To indicate your interest in joining a member of the WLC Advisory Council at the WLC Table for two hours of meaningful connections, please choose that option during the registration process. 

Date: Thursday, November 29, 2012


Registration: 7:15 a.m.
Breakfast and keynote: 7:30 – 9:15 a.m.
Concurrent breakout sessions: 9:30 – 10:15 a.m.
Refreshment break: 10:15 – 10:30 a.m.
Concurrent breakout sessions: 10:30 – 11:15 a.m
Lunch-only registration: 11:45 a.m.
Lunch and keynote: 12:15– 2 p.m.


Vancouver Convention Centre, East Building:
Parkview Terrace






$159 + HST Full Forum
$79 + HST Lunch only

Table of 8

$1526 + HST Full Forum
$758 + HST Lunch only






$209 + HST Full Forum
$158 + HST Lunch only


Table of 8

$2006 + HST Full forum 
$1516 + HST Lunch only

No cancellations after: Monday, November 26, 2012