Tuesday, November 18, 2008

  Distinguished Author Series

Speaker:

Jeannette Hanna, Vice President, Brand Strategy and co-author, Ikonica, A Field Guide to Canada’s Brandscape

Topic:

THE NEW BRAND ECOLOGY

Presented in cooperation with the Women’s Leadership Circle®

Canada’s “brandscape” is undergoing its own powerful climate change. Based on original research from the book, Ikonica, A Field Guide to Canada’s Brandscape, co-author Jeannette Hanna provides a provocative view of what’s changing, why and how Canadian marketers adapt. Understanding the interplay of commerce, culture and community, in the age of transparency and authenticity, is a real competitive advantage especially in terms of employee engagement and customer loyalty.

Hanna profiles how Canada’s most successful and resilient brands align commercial value with cultural and community values. Drawing from interviews with the stewards of leading Canadian brands (Tim Hortons, Cirque du Soleil, Mountain Equipment Coop, Canadian Tire among others), this presentation will illustrate practical lessons that brand managers can learn from Canada’s best.  

Exclusive Women’s Leadership Circle^® roundtable
To participate in this 30-minute informal discussion with Jeannette Hanna immediately following the event, you must be a member of the WLC, be registered for the event and RSVP to Nicole Charles at ncharles@boardoftrade.com.

Event#

090707

Date:

Tuesday, November 18, 2008

Time:

Registration: 11:45 a.m.
Lunch & Program: 12:15 – 2 p.m.

Location:

The Fairmont Waterfront - Ballroom C
900 Canada Place Way

Sponsors:

Mountain Equipment Co-op

Presented in co-operation with Women's Leadership Circle®

MAKE IT COUNT This event qualifies for 1 credit towards The Company of Young Professionals Engaged Leadership Certificate. For more details visit http://www.tcyp.ca

Tickets:

We are unable to offer online registration for this event at this time. If you are still interested in attending this event, please call our Reservations Line at 604-641-1248 to see if we can accommodate you.

Members
Individuals	$56.00 + tax*
Table of 8	$538.00 + tax*
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Future Members
Individuals	$81.00 + tax*
Table of 8	$842.00 + tax*
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