Pivoting to Emerging Markets - Readiness Assessment and Business Culture Considerations
Pivoting to Emerging Markets
Readiness Assessment and Business Culture Considerations
Non-members: Free
Expanding into emerging markets offers immense potential, but it also comes with unique challenges. This one-hour session will help your organization assess its readiness to enter or expand in high-growth, rapidly evolving regions.
Through a practical readiness model, you’ll explore key factors such as market research, leveraging government programs, management and team preparedness, financial and operational capacity, regulatory compliance, and international risk management.
Beyond strategy, the session will highlight the critical role of culture in shaping business success. Learn how cultural differences can influence product adaptation, pricing, marketing, negotiations, and relationships with employees, customers, and governments.
Drawing from real-world case studies and experience working with Canadian businesses in markets such as India, China, and Mexico, the presenter will share actionable steps to move from assessment to execution and build a solid foundation for success in emerging markets.
This webinar is ideal for:
- Senior leaders guiding international expansion strategies
- Business development and trade professionals
- Cross-functional teams in operations, legal, or marketing
- Advisors and facilitators supporting Canadian firms abroad
Speaker:
President
Marvin Hough International Research and Analysis Ltd. (MIRA)
Following his retirement from EDC, Mr. Hough joined the Telfer School of Management at the University of Ottawa where he was involved in the international business area and taught international business courses in the EMBA, MBA and Undergrad programs. He was also a key participant in the annual Telfer EMBA international business consulting trip.
Mr. Hough has served on various trade association and academic boards including the Canada - India Business Council (C-IBC), Canada China Business Council (CCBC), Hong Kong Canada Business Association (HKCBA), Canadian International Council (CIC) and the Program Advisory Committees (PACs) for international business at Centennial College and George Brown College.
Since finishing his tenure at Telfer, Mr. Hough has published two books related to the international business domain - “A Career in International Trade” and “The International Business Culture Pathfinder” which have been endorsed by the Forum for International Trade Training (FITT). He also mentors young professionals looking to develop their careers in the international trade arena and guest lectures at colleges and universities.
MIRA provides international research and analysis services to Canadian companies, educational institutions and government departments focused on key strategic markets including India, China, and Mexico. Clients have included Global Affairs, EDC, Algonquin College and various Canadian companies pursuing business in global markets.
A native of Edmonton, Alberta, Mr. Hough, received a Bachelor of Commerce degree (with Distinction) and a Master of Business Administration degree from the University of Alberta. He also holds the CITP/FIBP designations from FITT.
Global Partners:
World Trade Centre Vancouver is part of the World Trade Centers Association, a not-for-profit, non-partisan association dedicated to the establishment and effective operation of World Trade Centers as instruments for trade expansion. The World Trade Centers Association is an international ecosystem of global connections and integrated trade services made up of over 324 World Trade Center locations in 89 countries, representing over 750,000 businesses globally.