Trade Show Strategy: Maximizing your time at ALL IN & Elevate Festival
Virtual Event
Zoom link will be provided
Non-members: Free
Trade shows are powerful opportunities to build relationships, showcase your solutions, and generate new business opportunities, but success requires more than simply showing up.
As part of the Canada Connects initiative, this webinar will help B.C.-based companies prepare for and maximize their participation at two leading Canadian technology events, ALL IN in Montreal and the Elevate Festival in Toronto, this September.
Tailored for companies that are exhibiting at or attending these events, this practical session will provide actionable strategies to help you maximize your trade show investment. The session will cover everything from pre-event outreach planning to engaging the right buyers on-site and turning new connections into business opportunities after the event.
Participants will learn how to:
- Develop a targeted pre-show outreach strategy and secure valuable meetings
- Enhance conversations with prospective customers, partners, and investors
- Understand and utilize trade show platforms, applications, and support services before the event
- Follow up effectively and turn leads into meaningful business relationships
Whether you are preparing for your first major trade show or looking to refine your existing approach, this session will provide practical tools and insights to help you maximize your impact at ALL IN and the Elevate Festival.
Overview:
ALL IN: September 16-17, 2026 - Canada’s most important AI event brings 6,500+ decision-makers and experts together in Montreal. This is where AI insights, investments and connections turn into real opportunities for your business, career or product. ALL IN embodies a bold vision for the future of AI, bringing together leaders from the Canadian and international ecosystems to shape innovation and collaboration in this strategic sector.
Elevate Festival: September 22-24 - Returns to downtown Toronto this year at a defining moment for Canada’s innovation economy. Bringing together over 10,000 startups, investors, tech leaders, and builders from across the ecosystem, the Festival is designed to spark meaningful connections, bold ideas, and real opportunities.
Speakers
Greg Henderson
Founder and Co-Owner, Exportspark Services Inc.
Jen McNaughton
Associate Director, Partnerships, ELEVATE Festival
Moderator
Allison Boulton
Trade Advisor, ASLIN Canada Trading Ltd.
Canada Connects, an initiative delivered by World Trade Centre Vancouver, helps B.C. small and medium-sized enterprises expand across Canada through expert training, market intelligence, and ecosystem mapping. Participants gain practical insights, connect with buyers, distributors, procurement channels, and industry stakeholders, and access targeted B2B matchmaking and trade missions to accelerate market entry, build partnerships, and turn domestic trade opportunities into measurable growth.
In partnership with:
Global Partners:
World Trade Centre Vancouver is part of the World Trade Centers Association, a not-for-profit, non-partisan association dedicated to the establishment and effective operation of World Trade Centers as instruments for trade expansion. The World Trade Centers Association is an international ecosystem of global connections and integrated trade services made up of over 324 World Trade Center locations in 89 countries, representing over 750,000 businesses globally.