The Power of Tourism
CEO
Destination British Columbia
Lunch and Program: 12:00 - 2:00 p.m.
Marsha Walden
Creating $15.7 billion in revenue, 127,700 jobs, and contributing $7.4 billion to the provincial GDP, tourism is a powerful economic engine that draws visitors to our province and support residents with tourism, arts, and cultural draws.
Destination British Columbia CEO Marsha Walden will speak to the influence of this sector and following her keynote will be joined by a panel of industry experts to further discuss the industry and its benefits.
Panellists:
Paula Amos, Director, Partnerships and Corporate Initiatives, Aboriginal Tourism BC
Darryl Brooker, General Manager, Mission Hill Family Estate
Pete Sonntag, Senior Vice President and Chief Operating Officer, Whistler Blackcomb
Moderator: Karen Hardie, Vice President of Global Sales, Rocky Mountaineer
About the speaker:
Marsha Walden is the President and Chief Executive Officer for Destination British Columbia. A life-long British Columbian, Marsha's career spans corporate leadership roles in marketing, strategy, transformation, operations, communications, and social responsibility. Marsha holds a Bachelor of Commerce from the University of British Columbia, loves to travel, and takes full advantage of family life in our extraordinary province.
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