Women's Health Care Forum Presented by Pacific Blue Cross

Thursday, October 10, 2019
7:30 AM
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Schedule:Registration & Breakfast: 7:30 - 8:00 a.m.
Program: 8:00 a.m. - 12:00 p.m.


Women's Health Care Forum



Why healthy women are your business.

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Women account for half the population and are central to our society. Healthy women benefit our families, communities, businesses and the broader economy.  Yet despite decades of dramatic progress and development in health research, practice and policy, the system is not balanced.  Health outcomes are not equal and there is a gender gap in health care.

Whether it is you, your employees or their families, you need to understand how important it is to invest in the health of women through the workplace.  

Learn about the importance of women's health to increase employee engagement, improve hiring and retention, decrease absenteeism, and lower health care costs.

Welcome and Closing Remarks:

John Crawford

John Crawford
President and Chief Executive Officer
Pacific Blue Cross


Bridgitte Anderson, ICD.D

Bridgitte Anderson, ICD.D
General Manager
Edelman Vancouver


Heidi Worthington

Heidi Worthington
Senior Vice President & Chief Revenue Officer
Pacific Blue Cross

Opening Keynote:

Serena Ryder

Serena Ryder
Multiple Award-Winning Singer Songwriter, and Mental Health Advocate

Serena Ryder is an artist adored by fans, peers and critics alike, in part due to her raw and earnest songwriting, and beautifully electric live performances. She has received numerous accolades, including six prestigious JUNO Awards, a MuchMusic Video Award for "Stompa.", and a Canadian Screen Award for Achievement in Music – Original Song. Prior to her chart-smashing album, Harmony (2013), she also enjoyed success with previous releases, If Your Memory Serves You Well (2007), and Is it O.K. (2009), achieving Gold-selling status. In 2012, her single "Weak In The Knees" also achieved Gold Certification. Ryder's latest release, Christmas Kisses was named one of the Top 5 Christmas records of 2018 by Rolling Stone. Serena Ryder received the 2018 Margaret Trudeau Mental Health Advocacy Award and has been the face of Bell Let's Talk for multiple years.


The gender care gap: the state of women's health in B.C.

This panel will explore:

  • Why is there a gap in care for women?
  • What data should we be paying attention to and what trends are we seeing?
  • Where is the greatest opportunity for improvement?
Dr. Lori Brotto Genesa Greening Dr. Unjali Malhotra  Kim van der Woerd

Dr. Lori Brotto, Executive Director, Women's Health Research Institute
Genesa Greening, President & CEO, BC Women's Health Foundation
Dr. Unjali Malhotra, Medical Director, Women's Health at First Nations Health Authority
Kim van der Woerd, Principal, Reciprocal Consulting


Innovative solutions for closing the health care gap

This panel will explore:

  • How do organizations build a business case that pays to pay attention to women's health?
  • How to create robust benefit plans for a diverse workforce?
  • What does a benefit plan that suits working mothers and supports women's advancement in the workplace look like?

Aaron Brady Sarah HoffmanKimberley LeComte

Aaron Brady, Director, Product & Innovation, Pacific Blue Cross
Sarah Hoffman, President & CEO, Healthcare Benefit Trust
Kimberley LeComte, Senior Vice President, West Region Leader Health Solutions, Aon


Building a healthy corporate culture with a lens on gender diversity

This panel will explore:

  • Why does it make business sense to support gender diverse health & wellness programs?
  • Why should your company be prepared for the new gender-fluid reality?
  • Why extend beyond gender to other forms of diversity?
Rob ChiarelloPetra Kuret Tina Strehlke

Rob Chiarello, Senior Vice President, People & Culture and Chief Privacy Officer, Pacific Blue Cross
Petra Kuret, Senior Vice President, Business Transformation, Vancity
Tina Strehlke, CEO, Minerva BC

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