Unlocking Vancouver's Destination Competitiveness

Vancouver is in a global competition with other cities for visitors, talent, thought leadership, innovation, and investment. Tourism can be a catalyst for those choices.

For more than 120 years, tourism has been an integral part of Vancouver’s DNA as our city has grown and evolved over the decades.

In 2019, a thriving visitor economy contributed close to $15 billion in annual positive economic impact to metro Vancouver and supported more than 100,000 jobs. But it took the industry’s near disappearance to become visible and appreciated for what it contributes to our vibrant city.

Building a successful destination requires a supportive local government, engaged leaders, and a well-established destination management organization coming together with a shared vision of sustainability and innovation. What makes a city compelling for visitors is also a city where people want to live, work, and create.

Royce Chwin, President & CEO of Destination Vancouver, will deconstruct the city’s visitor economy, the challenges that could affect our success, and what makes Vancouver competitive as a global destination.

Special Air Canada Door Prize

Two (2) Economy Class round trip tickets for travel within North America, the Caribbean, or Hawaii.

Tickets valid until February 29, 2024 for travel on Air Canada, Air Canada Express and Air Canada Rouge scheduled flights only (not valid on Star Alliance partners or code-sharing carriers). Certain conditions and blackout periods apply.