Unlocking Vancouver's Destination Competitiveness
President and CEO
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Table of 8: $950 + GST
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Table of 8: $1,900 + GST
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Vancouver is in a global competition with other cities for visitors, talent, thought leadership, innovation, and investment. Tourism can be a catalyst for those choices.
For more than 120 years, tourism has been an integral part of Vancouver’s DNA as our city has grown and evolved over the decades.
In 2019, a thriving visitor economy contributed close to $15 billion in annual positive economic impact to metro Vancouver and supported more than 100,000 jobs. But it took the industry’s near disappearance to become visible and appreciated for what it contributes to our vibrant city.
Building a successful destination requires a supportive local government, engaged leaders, and a well-established destination management organization coming together with a shared vision of sustainability and innovation. What makes a city compelling for visitors is also a city where people want to live, work, and create.
Royce Chwin, President & CEO of Destination Vancouver, will deconstruct the city’s visitor economy, the challenges that could affect our success, and what makes Vancouver competitive as a global destination.
About the speaker:
Royce Chwin joined the great team at Destination Vancouver as President & CEO in July 2020. Prior to joining Destination Vancouver, Royce was President & CEO of Travel Alberta, an award-winning Provincial Crown Corporation responsible for the development and promotion of Alberta, Canada as a premier tourism destination.
As Executive Director, Global Brand Integration at the Canadian Tourism Commission, Canada’s national tourism marketing agency, he led the Commission’s international brand and creative strategy. A career highlight was bringing the ’Canada. Keep Exploring’ brand to life for millions of viewers of the successful Vancouver 2010 Olympic and Paralympic Winter Games.
Royce spent the previous 20 years in the retail and hospitality industries in management and leadership positions leading and executing many aspects of business strategy and operations.