GVBOT Commends Canada-wide Direct-to-Consumer Alcohol Sales Agreement

VANCOUVER, B.C. — Today, Canada’s premiers announced that several provinces will introduce direct-to-consumer (DTC) alcohol sales, a significant step toward reducing interprovincial trade barriers and strengthening Canada’s domestic economy. In response, Bridgitte Anderson, President and CEO of the Greater Vancouver Board of Trade, released the following statement:

"Eliminating barriers that restrict the direct sale of Canadian wine, beer, cider, and spirits across provincial borders will help businesses grow, expand consumer choice, and strengthen economic resilience across the country. Enabling producers to reach customers across Canada will create new opportunities for businesses, particularly small and medium-sized producers, while supporting jobs and investment in communities from coast to coast. At a time of ongoing trade uncertainty and renewed tariff threats from the United States, it is more important than ever that Canada remove unnecessary barriers within our own borders.

The Greater Vancouver Board of Trade has long advocated for reducing interprovincial trade barriers. We commend the swift provincial leadership for advancing direct-to-consumer alcohol sales and encourage all governments to continue pursuing broader internal trade reforms that make it easier for Canadian businesses to sell, invest, and grow across the country. By building a more integrated national economy, Canada will be better positioned to withstand external pressures, diversify opportunities, and strengthen its economic future.

We look forward to seeing the Government of British Columbia fulfill their commitment to implement DTC for all types of alcohol in February 2027."

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Background

As outlined in our report Unleashing local trade & production within Canada, eliminating internal trade barriers could increase our national real GDP by 3.8%, translating to a $2,130 increase per person and a higher quality of life for all Canadians. The report offered five recommendations to unlock economic growth, including opening direct-to-consumer beer and alcohol sales nationally. 

About the Greater Vancouver Board of Trade:

Since its inception in 1887, the Greater Vancouver Board of Trade has been recognized as Western Canada's leading business association, engaging our members to inform public policy at all levels of government and empowering them to succeed and prosper in the global economy. With a Membership whose employees comprise one-third of B.C.'s workforce, we are the largest business association between Victoria and Toronto. We leverage this collective strength, facilitating networking opportunities, and providing professional development through unique programs. In addition, we operate one of the largest events platforms in the country, providing a stage for national and international thought leaders to enlighten B.C.'s business leaders.

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