Market Research for Domestic Expansion
Virtual Event
Zoom link will be provided
Non-members: Free
Expanding into new markets can be challenging, but the right research can help you make confident, data-driven decisions. Join this practical webinar to learn how to identify, evaluate, and prioritize growth opportunities across Canada.
Discover the tools, frameworks, and research methods that successful businesses use to assess market potential, understand customer demand, and select the best provinces, regions, and customer segments for expansion. This session will provide a practical overview of Canadian market opportunities, key data sources, customer persona development, competitive analysis, and market selection strategies.
What You'll Learn:
- How to conduct effective market research within Canada
- Key growth regions, sectors, and customer segments to target
- Where to find and how to interpret reliable market data
- How to leverage research tools to uncover trends, insights, and opportunities.
- Real-world lessons from a successful Canadian business expansion case study
Who Should Attend: Business owners, entrepreneurs, and growth-focused organizations looking to expand into new Canadian markets with greater confidence and clarity.
Canada Connects, an initiative delivered by World Trade Centre Vancouver, helps B.C. small and medium-sized enterprises expand across Canada through expert training, market intelligence, and ecosystem mapping. Participants gain practical insights, connect with buyers, distributors, procurement channels, and industry stakeholders, and access targeted B2B matchmaking and trade missions to accelerate market entry, build partnerships, and turn domestic trade opportunities into measurable growth.
In partnership with:
Global Partners:
World Trade Centre Vancouver is part of the World Trade Centers Association, a not-for-profit, non-partisan association dedicated to the establishment and effective operation of World Trade Centers as instruments for trade expansion. The World Trade Centers Association is an international ecosystem of global connections and integrated trade services made up of over 324 World Trade Center locations in 89 countries, representing over 750,000 businesses globally.