Building Your Cross-Canada Roadmap
Virtual Event
Zoom link will be provided
Non-members: Free
Ready to move from planning to execution? This webinar will guide you through the key steps involved in building a realistic and actionable expansion roadmap for growth across Canada. From selecting the right sales channels and distribution partners to understanding operational requirements and budgeting for expansion, you'll gain practical tools to help turn your market opportunity into a successful growth strategy.
Participants will learn how to evaluate different sales models, identify and manage channel partners, prepare their operations for scale, and develop a costed roadmap with clear milestones and performance metrics. Through real-world examples and interactive discussions, you'll walk away with a framework you can immediately apply to your business.
What You'll Learn:
- How to select the most effective sales channels for your product, customers, and growth goals
- Best practices for sourcing and evaluating distributors, brokers, agents, and other partners
- How to build realistic expansion budgets and cost models
- Pricing, profitability, and market-entry investment considerations
- How to create a structured expansion roadmap with milestones and KPIs
Who Should Attend
Business owners, entrepreneurs, and growth-focused organizations that have identified expansion opportunities and are ready to develop a practical plan for entering and growing in new Canadian markets.
Canada Connects, an initiative delivered by World Trade Centre Vancouver, helps B.C. small and medium-sized enterprises expand across Canada through expert training, market intelligence, and ecosystem mapping. Participants gain practical insights, connect with buyers, distributors, procurement channels, and industry stakeholders, and access targeted B2B matchmaking and trade missions to accelerate market entry, build partnerships, and turn domestic trade opportunities into measurable growth.
In partnership with:
Global Partners:
World Trade Centre Vancouver is part of the World Trade Centers Association, a not-for-profit, non-partisan association dedicated to the establishment and effective operation of World Trade Centers as instruments for trade expansion. The World Trade Centers Association is an international ecosystem of global connections and integrated trade services made up of over 324 World Trade Center locations in 89 countries, representing over 750,000 businesses globally.